meredith peck
Creative Director
As a Creative Director with over 15 years of experience, I’ve worked with clients ranging from high-growth startups to renowned retail brands. My work has focused on developing tone of voice and creative direction across communication channels including advertising, packaging, promotions, video, social, and digital.
Currently, I am the Creative Director for Willow Pump, the world’s first in-bra breast pump. My work has included refining the brand’s voice, identity and positioning, interpreting the company’s business goals into strategic creative direction to help win the breast pump market. Leading their in-house creative team, I ensure that at every point of a mom’s journey, the brand is expressed at its best.
I love nurturing and leading creatives, guiding them to get to the heart of a compelling story and take design risks that bring words to life. Together, we create seamless experiences partnering with Content, Marketing, and Executive Leadership to simply and strongly convey the “why” behind innovative products and beloved brands.
